With a keen eye for experiment, and love for the unknown Saif's work resounds with the images of the cities that he has lived and travelled. He aims to constantly evolve his style to the need of the creative. His work ranges from the neatly executed No Frills family commercials to the hyper stylized Future Prophecies video.

Born and brought up in Bombay, he has worked on international brands like Pepsi and McDonalds and
now a Toronto resident he has directed campaigns
for Loblaws & Audi.